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Kei trucks have become increasingly popular in the USA for several practical, cultural, and economic reasons. Here's a breakdown of why these small Japanese utility vehicles are gaining traction in the USA: 1. Utility & Versatility Compact but capable: Kei trucks are small, but they can carry surprisingly heavy loads—up to around 1,000 lbs. Off-road capable: Many come with 4WD, making them great for farms, ranches, hunting, and l …